digital OOH

When the Weather Is Bad, Digital Billboards for the ‘Baywatch’ Movie Will Try to Cheer You Up

The ad campaign is underway for the Baywatch movie, which opens nationally on May 26.

Why Samsung Turned a Russian Building Into a Massive Digital Billboard

Samsung makes big smartphones and now has a clever way to advertise just how big they are in Europe.

Check Out How JetBlue’s Window Display ‘Avatar’ Hysterically Duped Passersby

JetBlue set up an all-digital-looking window display on Sixth Avenue in New York one weekend in mid-May, surprising a couple thousand people who happened to walk by. There was a huge, fully functional touchscreen that incorporated what looked like a state-of-the-art avatar of an airline stewardess giving instructions to people when they approached.

Times Square Plus Facebook and WeChat Equals 54,000 Photo Submissions for HTC

Brands don't typically allow campaign metrics to go public unless they've exceeded expectations. With that in mind, HTC today says a just-wrapped 11-week campaign that mixed global social media with Times Square ads drew 54,000 photo submissions.