Digital Content NewFronts 2016

The 2016 Digital Content NewFronts Were Defined by Partnerships

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek

As Mashable Shifts Focus to Video, It Partners With Bravo, Telemundo and Facebook Live

Mashable is planning to partner with Bravo, Telemundo and Facebook Live in an effort to build out both linear and digital video operations for its media and entertainment business.

Daily Mail Is Now Posting 650 Videos a Day and Getting 383 Million Monthly Views

While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers the publisher presented underscored that its site is the most popular English-language destination in the world. 

How the Maker of Call of Duty Plans to Become the ‘ESPN of Esports’

The maker of games like Call of Duty and World of Warcraft says it will soon be the "NFL juggernaut of esports."

WebMD Wants to Be Known for More Than Just Medical Information

For its first appearance at the Digital Content NewFronts, WebMD is trying to shift from being a site known for medical diseases and conditions (or a feared destination, if you're a hypochondriac) to lifestyle content.

IAB Study: 26 Percent of U.S. Adults Now Watching Original Digital Video

A growing number of U.S. adults are shifting their viewing habits toward original digital video, according to a new study commissioned by the Interactive Advertising Bureau.

Facetime: Upfronts, Newfronts and Adweek Women in Media

This week marked the kick off of the Digital Content NewFronts. Hulu, Condé Nast Entertainment and Refinery29 were among the presentations that had journalists and advertisers informed and entertained for […]

StyleHaul’s First VR Project Will Turn a Sci-Fi Novel Into Immersive Videos

Nearly every media company has shown off flashy virtual reality at the Digital Content NewFronts presentations over the past week, and now lifestyle-focused StyleHaul is adapting the young adult sci-fi book Free to Fall as its first push into

The Economist Is Looking to Bolster Its Content With Virtual Reality and Mobile Video

The Economist says its reporting and visual storytelling can be just as smart in virtual reality as it is in print.

Here Are the 10 Most-Viewed 360-Degree Facebook Videos by Brands