Digiday

Real-Time Marketing During Oscars Fails to Deliver Much Brand Buzz

The debate about what is actual Twitter real-time marketing (#rtm) and what isn't seemed to hit a fingernails-on-the-chalkboard crescendo (#smh) during the Academy Awards.

W+K’s New Global Co-Executive Creative Director Talks Digital

Big Players, Big Ideas: Colleen DeCourcy

Is Online Publishing a Failure From Consumer’s Perspective?

Substance drives engagement. The banner ad is dead. Those have been hot topics of late in the digital media world and continued to be at Internet Week's Digiday Conference on Monday.