It's one of the fastest-growing tech hubs in the country, with record amounts of venture capital flowing in, and is home to at least a half-dozen unicorns (companies valued at $1 billion or more) and plenty more "soonicorns" expected to hit that mark.
Going viral used to be a digital equivalent of winning the lottery, but today's hottest content creators have cracked the code for bringing fans back again and again. For some, […]
YouTube influencer Devin SuperTramp’s newest mini-movie pushing Ubisoft’s upcoming video game Assassin’s Creed Unity is one of two newbies to this week’s Adweek/VidIQ top 10 Web series chart. The three-minute video g
YouTube influencer Devin SuperTramp is a man who knows how to get what he wants. And in this case, he wants to ride a 260-foot water slide down the streets of San Francisco. The video for Bear Naked Granola, with more than 600,000 views in its first few days online, is basically two-and-a-half minutes of young people screeching and squealing as they slosh down the steep track on inflatable rafts, boogie-boards, various rubber sea creatures and, in some cases, their bare bellies. (I'm sure the locals who spend a zillion dollars for their shoebox-size garden apartments were just thrilled with all the brand-fueled water tomfoolery.) Street surfing is rapidly becoming a thing. Last year, an artist turned a boulevard in Bristol, England, into a 300-foot water slide to highlight the intricacies and costs of urban planning, because, clearly, only a giant water slide could communicate those complex points. Check out a behind-the-scenes video below to see the equipment, logistics and rapid jumping reflexes required to pull off a shoot like this.
When Devin SuperTramp (real name Devin Graham) went to Brigham Young University to study film and advertising, he never imagined he would have the ability to control the content he would produce for brands.
Word had leaked recently that the YouTube multi channel network Fullscreen was set to receive a cash infusion from Comcast and former News Corp. chairman Peter Chernin, in the neighborhood of $30 million per Allthingsd.com. Turns out, agency holding company WPP is joining the party. Fullscreen, which helps market, program and sell ads for over 10,000 YouTube creators, will formally announce today that it has taken on an undisclosed funding round. The plan, according to CEO George Strompolos, is to pour some of that investment into original content that Fullscreen would own and operate, while also investing in the company’s tech and software to facilitate international expansion.