Demographics

The 4 Types of Dads Marketers Need to Know This Father’s Day

Father's Day is upon us and, naturally, it is a time when marketers shift their gaze toward dads. We can expect big sales on cars, ties, khakis, 55-inch flatscreen TVs, grills, brats and lawn mowers.

Why It’s Time for Marketers to Rethink Metrics and Performance Indicators

As media dollars increasingly shift to digital—rising another 22 percent to $27 billion this year for display ads alone—brands of all sizes are striving to extract greater value from their campaigns and to prove their impact on the bottom line.

Study: Americans Love Soccer More Than Nascar

Not often considered a leading American sport, soccer now trumps Nascar in terms of popularity among Americans—with 22 times the number of people watching online, according to advertising intelligence and research firm Exponential.

NBCU’s Steve Burke Declares Victory

“We don’t want you to think that we were trying to hide or conceal anything but we didn’t want to talk about what we were doing.

Fifty Shades of Grey: Broadcast Audience Older Than Ever

Call it déjà view.

Snobs Vs. Slobs: Fox’s Dads Connects With the Upper Crust

When not getting under the skin of television critics, Fox’s new comedy Dads is carving out a niche with the swells at the country club.

Adidas Makes Gains Among Black Consumers, L’Oréal Lags

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the last year, per NewMediaMetrics (NMM).

Facebook Opens Up Ad Targeting to Minivan-Driving, Baby Food-Buying Homemakers

There was a time when advertisers could only find an audience for their Facebook ads based on users’ Facebook-submitted information like gender, age and whether they like Pages about cooking.

Gray Gardens: Broadcast Audience Older Than Ever

If the low turnout for the new fall TV series weren’t reason enough to start gobbling SSRIs, the early median-age data could find all but the sturdiest broadcast executives scrambling for their Zoloft.

How to Talk to Women

Women have come so far—but you certainly couldn’t tell that from much of the advertising out there. Still, more brands, including Chevrolet, TD Ameritrade and Harley-Davidson (which has targeted women with its marketing messages for nearly 100 years), are creating campaigns speaking to women as they really are—rather than speaking down to them.