Does Chewing Gum Make You Look Like a Fool? Brand Tests Identical Twins to Find Out
Creativity
Here's an unusual two-for-one deal from Del Campo Saatchi & Saatchi for Beldent gum. The Mondelez brand, known as Trident in the U.S., staged "Almost Identical," a social experiment/marketing installation [...]
Nothing Sells Air Conditioners Like Flabby Dads in Their Underpants
Creativity
Conventional wisdom says a montage of fat dads in their underpants is a bad way to sell air conditioners. But Argentine ad agency Del Campo Nazca Saatchi & Saatchi has [...]
Ad of the Day: Norte Beer
Brand Marketing
Ever log into Facebook only to see that your friends have tagged you in photos that couldn't have been taken at a worse time? In Argentina, a beer brand wants [...]
Sony Gives Wider View of Goofy Einstein Photo
Creativity
Why did Einstein stick out his tongue in that iconic photograph? Sony Cybershot takes you behind the scenes, offering a never-before-seen (and fictional) panoramic version of the shot. Check it [...]