Ad of the Day: BGH

Exhibitionism gives way to sadism in the air-conditioning company's latest distressing spot

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It is summer in Argentina, and there is a man staring out his window at you.

The heat has gone to his head. Miserable 90-degree days transform him from harmless curmudgeon to calculating sadist. He literally wants to set you on fire. You are smelly, and sweaty. Your hairy paunch is primed with greasy tanning oil. You are forcing everyone with a view of your rooftop to bear witness to your miniature excuse for a bathing suit.

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