Nothing Sells Air Conditioners Like Flabby Dads in Their Underpants

Shield your eyes from new Saatchi ad

Conventional wisdom says a montage of fat dads in their underpants is a bad way to sell air conditioners. But Argentine ad agency Del Campo Nazca Saatchi & Saatchi has proven it's fantastic at selling the need for them. The spot below suggests that, in summertime, an air-conditioning unit might be the one thing that protects your furniture and small appliances from middle-aged man butt condensation, not to mention what it would spare your poor, poor eyes. The ad is great, and I would have searched for more information about it, but I'm hesitant about typing "dads in briefs" into a search engine.

Recommended articles