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Facetime: Upfronts, Newfronts and Adweek Women in Media

This week marked the kick off of the Digital Content NewFronts. Hulu, Condé Nast Entertainment and Refinery29 were among the presentations that had journalists and advertisers informed and entertained for […]

Here Are the 10 Most-Viewed 360-Degree Facebook Videos by Brands


After Experimenting With 360-Degree Storytelling, Publishers Are Going All-In on VR

Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, with publishers adding more sophisticated virtual reality and 360-degree storytelling into the mix.

After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets

It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly, their respective brands—must have chemistry.

How YouTube Beauty Star Rachel Levin Keeps 7 Million Subscribers Tuned In

 

3 Reasons to Believe Great Original Programming Is the Future of Digital Video

Wise men speak because they have something to say; fools because they have to say something. That's Plato. Simple words. Rich in meaning.

Can Data Help Maker Studios Guarantee a Hit for The Walking Dead’s Robert Kirkman?

In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many a Trekkie: William Riker, yay or nay?

Wall Street Journal to Advertisers: We’re More Innovative Than You Think

The Wall Street Journal, the 124-year-old broadsheet, wants advertisers to know that it "gets" video as well as digital in general.

From the Ad Cave: The 2013 New Fronts Rated

The Adweek may 6-12

9 Reasons the NewFronts Didn’t Get TV Dollars Last Year

Last spring, some of the Web’s biggest players, including Yahoo, AOL, Hulu and YouTube, took a page out of the glamorous TV world by launching the