Why Silicon Valley Can’t Sell
Performance Marketing
Drive up and down the 101 Freeway in Silicon Valley, or cast your gaze north toward Seattle, and media companies, which expect to book over $20 billion in advertising in [...]
David Ogilvy & Me
Brand Marketing
David Ogilvy (D.O. on his memos) died in 1999 at 88. He was born June 23, 1911 (the same year as Ronald Reagan), and would have been 100 this week. [...]
Past Perfect
Brand Marketing
David Ogilvy is the most familiar brand name in advertising. His fame lives on in the name of a global company, on the dust-jackets of two books worth reading (and [...]
Adweek Art: David Ogilvy: Essentials
Brand Marketing