David Ogilvy (D.O. on his memos) died in 1999 at 88. He was born June 23, 1911 (the same year as Ronald Reagan), and would have been 100 this week. I met Ogilvy when I joined Ogilvy, Benson & Mather in 1963 as an assistant account executive. I was 32, he was 56 and already famous for his tasteful, literate campaigns as well as for his arresting epigrams (“The consumer is not a moron, she is your wife”). He was driven around New York in a Rolls-Royce and occasionally wore a kilt, before most people had seen either.