David Ogilvy & Me

The Oxford dropout turned his sights on advertising—and became a legend

David Ogilvy (D.O. on his memos) died in 1999 at 88. He was born June 23, 1911 (the same year as Ronald Reagan), and would have been 100 this week. I met Ogilvy when I joined Ogilvy, Benson & Mather in 1963 as an assistant account executive. I was 32, he was 56 and already famous for his tasteful, literate campaigns as well as for his arresting epigrams (“The consumer is not a moron, she is your wife”). He was driven around New York in a Rolls-Royce and occasionally wore a kilt, before most people had seen either.