Steve Simpson


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    Past Perfect

    Brand Marketing

    David Ogilvy is the most familiar brand name in advertising. His fame lives on in the name of a global company, on the dust-jackets of two books worth reading (and one not worth reading), and in dozens of querulous quotes.

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    Why Brands and Politics Don’t Mix

    Brand Marketing

    “Republicans buy shoes too.” -Michael Jordan The nomination of Elena Kagan to fill the seat of retiring Justice John Paul Stevens has reheated an issue that is now the most […]

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    Rewriting the Book

    Brand Marketing

    The Apple iPad is now launched and even before the applause dies it will be confronted by a crowd of competitors: other PC makers moving in from one side and […]

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    Revolution Diary

    Brand Marketing

    As I grow older (I am nearly 27), there are days in which the appeal of this revolutionist’s life palls. Month follows month, and it is always the same: the […]

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    Hope, Change, Spam

    Brand Marketing

    They said this day would never come. They said our sights were set too high. They said this country was too divided, too disillusioned, to ever come together around a […]

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    Why So Sad, Mad Men?

    Brand Marketing

    Someone halfway clever has probably already written the following end-of-the-year column: Donald Draper’s Review of the Year in Advertising for 1963 and Preview of 1964. Probably it will have “Draper” […]

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    Confessions of a Scam Artist

    Brand Marketing

    Dear M., It was so good to hear news of you. I saw you quoted in a trade magazine, a week old, smuggled into my quarters here. I don’t know […]

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    Advertising’s Cash for Clunkers

    Brand Marketing

    Green shoots are springing up all around us. Solar panels glitter like diamonds in dun-colored subdivisions. Shovels rhythmically turn topsoil to lay the foundation for a clean, smooth, buttery new […]

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    Win a Kangaroo, Part II

    Brand Marketing

    A month ago a few paragraphs appeared here in praise of Howard Gossage, a 1960s’ San Francisco advertising man whose work anticipated our current concern with teasing the public into […]

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    Win a Kangaroo!

    Brand Marketing

    Once, in San Francisco, there was a tradition in advertising circles that, although informally observed, seemed an invariable part of the copywriter’s portfolio review. After leafing through a few flimsy […]