Chip Bayers

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Welcome to the Stream

Performance Marketing

The future of the Internet has a branding problem: It’s here, but no one knows what to call it.

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This Is Your Brain on Marketing

Brand Marketing

The future of market research has no room for bad teeth. Or Englishmen.

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Bill Bernbach: Creative Revolutionary

Brand Marketing

Don’t let the button-down shirt and the rep stripe tie fool you—Bill Bernbach was an aesthete, not an Establishment Man. The Creative Revolution that Bernbach led—which came to define the [...]

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The Original Internet Adman

Performance Marketing

The advertising business has always been a place for self-invented characters. So was the Internet business in 1994, when I moved to San Francisco. That’s when I met Jonathan Nelson, [...]

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Wayback Machine: Remnants of the Last Bubble

Performance Marketing

Beach blowouts Typical evening buffet at the ‘99 Internet Summit, held at the Ritz-Carlton in Laguna Niguel, Calif.

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Why Silicon Valley Can’t Sell

Performance Marketing

Drive up and down the 101 Freeway in Silicon Valley, or cast your gaze north toward Seattle, and media companies, which expect to book over $20 billion in advertising in [...]

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On-the-Fly Tweaks by Flite

Performance Marketing

Will Price says finding the product at a technology startup is a lot like Supreme Court Justice Potter Stewart’s definition of pornography: “You know it when you see it.” At [...]

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Opinion: Of Dogs and Tigers

Convergent TV

It’s inevitable now, isn’t it? Michael Vick is about to experience the fastest turnaround ever, from commercial pariah to desperately sought-after spokesman—a turnaround that may have been sealed with that [...]

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