After putting Christopher Walken in a Super Bowl commercial for the Optima sedan last year, Kia is turning to another celebrity, Melissa McCarthy, to hype its Niro hybrid crossover on this year's game.
Specs Who Stephen Larkin Current gig Chief marketing officer, David&Goliath Previous gig Chief marketing officer, 180LA Age 49
David&Goliath has hired Stephen Larkin as its new chief marketing officer. Larkin joins the agency from 180LA, where he worked for three years and also held the CMO position.
Ever since Los Angeles ad agency David&Goliath opened its doors in November 1999, it has suffered the indignity of not being able to get its hands on davidandgoliath.com, which was being used by another company. Founder David Angelo and his shop—best known for its Kia advertising—were forced to settle for dng.com, a depressingly acronymic substitute for such a mythic name. But it looks like Angelo might finally be able to seize the prized URL—for a price.
What's some of the best work you've done this year? And what work from other agencies has made you jealous?
That prize banjo scene from the film Deliverance gets a CG-infused makeover in Kia's latest ad, featuring its trademark hamsters, who have basically become the Barbie doll of brand mascots—they
David&Goliath's new ad for the California Lottery focuses on a man who's quirkily obsessed with the number five—including waking up at 5:55 a.m., living at 555 5th Street, and basically designing as many interactions as he can around this number.
Perennial Big Game advertiser Jack in the Box is returning for Super Bowl 50 with another regional spot from its new creative agency of record, David&Goliath.