If Hearst Magazines had a theme song, it might be the 1966 Motown classic "It Takes Two." Because if there's anything that can be credited for the 129-year-old publisher's enduring success in the often-perilous magazine business, it's Hearst's appreciation for the power of partnerships—whether with competitors, advertisers or even the partnership of its two to
Redbook didn’t have to look far to find a replacement for editor in chief Jill Herzig, who announced last month that she was leaving to run Hearst’s newest title, Dr. Oz The Good Life.
When SmartMoney made its debut in 1992, it was anything but another staid business magazine. A joint venture of Dow Jones and Hearst Magazines, it mixed humor with provocative stories, many of which regularly incensed advertisers. Founding editor Steve Swartz, a former Wall Street Journal Page One editor, embraced it all, taking meetings with angry executives.
These are boom times for digital agencies—particularly those that have stayed in stride with the latest hot trend. Where search was the discipline clients craved five years ago—thanks, Google—social and branded content have become the predominant forms of digital messaging over the last 18 months.
Don Scales, iCrossing CEO, is leaving the company effective immediately and will be replaced by Brian Powley, who currently serves as North American president of the New York-b
Hearst Magazines has put a lot of resources into developing its digital assets, and now the company is creating a new position to oversee its efforts. Today, Hearst announced that it hired Troy Young as president of Hearst Magazines Digital Media.
Hearst has met what seemed like a lofty goal, according to Mashable: 1 million tablet subscribers for its print portfolio—which includes Cosmopolitan, Esquire and Popular Mechanics. This is an increase of 400,000 since the end of 2011.
Hearst Magazines is making a top-level change at O, The Oprah magazine, said to be one of its most profitable titles, replacing editor in chief Susan Casey with her No. 2, Lucy Kaylin.
On Monday night, Carine Roitfeld, the legendary French fashion icon and recently appointed global fashion director of Harper’s Bazaar, took the stage at Hearst Tower to unveil the first of four annual fashion sprea
In his annual companywide start-of-the-year email, Hearst Magazines president David Carey applauded the publisher’s success during 2012 while dropping a few hints about what’s to come in 2013.