5 Sports Superstars Who Are Mega Marketers
Brand Marketing
After years of sitting on the sidelines, watching colleges cash in, athletes who graduate to the big leagues are eager to score lucrative partnerships and endorsement deals. Who better to look to [...]
David Beckham Sprints Around in His Undies for Guy Ritchie and H&M
Creativity
H&M, which used to pimp clothes from Madonna, has now hired her ex, Guy Ritchie, to film this spot for the David Beckham Bodywear collection. Of course, it stars Beckham, [...]
Romeo Beckham, 10, Makes Spirited Ad Debut for Burberry
Creativity
Burberry's new spot for its spring/summer 2013 collection features a number of British models: Cara Delevingne, Edie Campbell, Charlotte Wiggins, Charlie France, Alex Dunstan and Max Rendell. But it's 10-year-old [...]
David Beckham’s Latest H&M Ads: Less Skin, More Porn ‘Stache
Creativity
Most of the time I say, "Screw you, H&M!" Screw your pseudo-celebrity ad campaign with the laconic, tone-deaf Lana Del Rey. And screw your limited-time, impossible-to-get discount duds from hotshot [...]
David Beckham Looms Large as H&M Erects Silver Statues
Creativity
David Beckham is bigger than ever, in almost every way, now that Spellbound Media and Zenith Optimedia have unleashed giant silver statues of the footballer around three U.S. cities for [...]
David Beckham Bends It Like Beethoven in Samsung Ad
Creativity
I learned two things from this Cheil USA ad for the Samsung Galaxy Note—namely, that Samsung has an Olympic Games ambassador, and that it's David Beckham. Who else would it [...]