Datasift

Publicis, Dentsu and WPP Agencies Are Getting Reams of New LinkedIn Ads Data

Marketing software company DataSift is partnering with LinkedIn to offer more LinkedIn ads insights as well as additional audience segments when it comes to the professional networking platform's 467 million users.

You Probably Forgot That Old Tweet—but Advertisers Haven’t

Social advertisers are like goldfish, not elephants. Because social data is largely real time, it forces marketers to rely on their short-term memory. That’s fine for serving a Taco Bell banner to someone who just tweeted that they’re hungry, but valuable social signals aren’t only those communicated right now.