When creatives judge their fellow creatives in awards shows, one might argue it's a good way to ensure strong work is appreciated. Others might argue it gets a bit ... incestuous. To promote the fact that the Epica Awards are the only major ad industry honors judged solely by journalists rather members of the creative industry, Epica has launched a new call-for-entries ad campaign that somewhat subtly satirizes the better-known events like the Cannes Lions, One Show and Clio Awards (the last of which, I should note by way of disclosure, is owned by Adweek's parent company but operated independently of this magazine). In each ad—created by Paris-based agency Altmann+Pacreau—we see a text message being sent to a famous ad figure such as Wieden + Kennedy co-founder Dan Wieden or Leo Burnett global creative chief Mark Tutssel. The person sending the message is usually commenting on the ad star's upcoming role on an awards juror, while subtly hinting at a bit of a quid pro quo arrangement that will help sway some votes. "When you serve on a jury, you receive lots of 'friendly' messages, trying to find out what's going on and putting a gentle pressure on your judgment," said one of the campaign's creators, Altmann+Pacreau co-founder Olivier Altmann. "So we built on this insight to promote Epica, one of the few worldwide awards that most agencies support specifically because of its singularity."
Jim Stengel's history with the Cannes Lions International Festival of Creativity dates back to 2003, when, as global marketing chief of Procter & Gamble, he and a team of colleagues stormed the beach in search of creative inspiration. At the time, agency creative leaders vastly outnumbered chief marketing officers at the confab, but since then the marketing ranks have swelled.
Bob Greenberg, founder of one of the industry's most-respected digital agencies, is being honored with a Lion of St. Mark at this year's Cannes Lions International Festival of Creativity.
After just 15 months, Wieden + Kennedy's Colleen DeCourcy has earned her "horns."DeCourcy, the global co-executive creative director at the agency, is now also a partner, joining a select group of 11 that includes co-founder Dan Wieden, president Dave Luhr and Susan Hoffman, ecd of the Portland, Ore. headquarters.
Envy makes advertising go round—when creatives aren't busying copying ideas, they're coveting them. D&AD celebrates that dynamic with a series of new spots, created by Wieden + Kennedy in London, to promote the awards show's 2014 call for submissions.
David Turner and Dan Wieden, whose agencies have created some of the most memorable creative for Coca-Cola in recent years, actually came close to snubbing the world’s most famous brand.
George Lois can add one more line to his long list of honors—the 2013 CLIO Lifetime Achievement Award.