DAA

Here’s How That Little Blue Ad Marker Should Appear in Mobile Ads

The Digital Advertising Alliance today is releasing creative specs on how the little blue ad marker should be used and displayed on mobile ads—the next major step in extending the DAA's ad choices program to mobile.

Advertisers Pay 3 Times More for Cookie-Based Ads

A new study from the Digital Advertising Alliance found that advertisers will pay a substantially higher premium for interest-based ads.

Users More Likely to Click On Ads With AdChoices Icon

Transparency and choice go a long way toward making Internet users comfortable with receiving interest-based ads, according to the results of a poll from the Digital Advertising Alliance.

DAA to Convene New Do Not Track Group [Updated]

As the World Wide Web Consortium's Do Not Track group continues to spin out of control, the Digital Advertising Alliance—which is exiting the multi-stakeholder group—convened a new group to work on a browser-based Do Not Track solution. 

Mozilla’s Cookie-Blocking Plan Forces Ad Biz to Seek Alternatives

The Digital Advertising Alliance wants to be ready when Mozilla starts blocking cookies by default in its Firefox Web browser.

Digital Advertising Alliance Exits Do Not Track Group

Ad community to the World Wide Web Consortium: The Do Not Track working group process is broken. Dissatisfied with the failed, two-and-a-half-year-old process to establish a universal Do Not Track standard, the Digital Advertising Alliance is formally pulling out of the 110-member tracking protection working group (TPWG).

Mozilla Decision Harms More Than Just Advertisers

If technology ideologues don’t start heeding the warnings of the businesses that pay for the Internet’s incredible diversity, consumers worldwide will soon be left holding a bill that they didn’t even know existed. In late June, Mozilla—maker of the popular Firefox Web browser—announced that it would block the vast majority of third-party cookies for all of its users worldwide. It is a move that carries very little upside for consumers and threatens to destabilize the economic ecosystem on which the modern Internet, and the ad-supported content that is its hallmark, is built.

What Exactly Does ‘Do Not Track’ Mean?

The digital ad business last month took a beating from Sen. Jay Rockefeller (R-W.Va.) during the Commerce committee’s eighth privacy hearing in the past 18 months.

This Woman Is Keeping Online Ad Companies on Their Toes

The future of online behavioral advertising may lie in the hands of Genie Barton.