Nashville Shop Wins O’Charley’s
Brand Marketing
4 Shops Vie for P&G’s Duracell Account
Brand Marketing
Classically, Procter & Gamble is only looking at roster shops to find a new agency for its Duracell brand in the U.S.
Havas Worldwide Wins TD Ameritrade’s Account
Brand Marketing
TD Ameritrade has found a new lead creative agency. Havas Worldwide has landed the account after a review in which the other finalists were the New York offices of FCB [...]
Red Lobster Reviews Its Creative Business
Brand Marketing
Red Lobster has launched a review of its creative business, which Grey has handled since 2010. The restaurant chain's media spending exceeded $156 million last year, down slightly from about [...]
FCB West Wins Ghirardelli Chocolate
Brand Marketing
FCB West is the new creative lead agency for Ghirardelli Chocolate Co., taking over from Interpublic Group sibling Lowe Campbell Ewald, which handled the account since 2006. The assignment shifted [...]
3 Agencies Jockey for Cigna’s Ad Account
Brand Marketing
A trio of agencies is preparing for final presentations in a review of Cigna's creative business, according to sources. Sources identified the finalists as McCann Erickson, Grey and DDB. Avidan [...]