China’s BlueFocus Is About to Acquire This North American Advertising Player
Brand Marketing
A Chinese company has set its sights on a North American advertising player, with Beijing’s BlueFocus close to finalizing the purchase of assets from Vision7 International, parent of one of [...]
McDonald’s Billboard, Made With Reflective Tape, Lit Up by Headlights at Night
Creativity
You're tired, hungry, barreling along a dank, fog-shrouded Vancouver highway at 3 a.m. (We'll assume you took a wrong turn at Seattle.) Your tires screech as you round a corner, [...]
McDonald’s Makes You Work for Dollar Coins Embedded in Ice
Creativity
The Morgan Spurlocks of the world may dream of freezing McDonald's assets, but this probably isn't what they have in mind.
McDonald’s Canada Now Taking Monopoly Money
Creativity
McDonald's Canada celebrated the return of its decades-old Monopoly promotion recently by accepting Monopoly money as legal currency at its restaurants. Check out the video below for footage. Unfortunately, they [...]
Beachgoers chill under McDonald’s cup lids
Creativity
McDonald's and Cossette in Canada, which previously teamed up for the subway snoozers campaign, continue their string of ads disguised as art installations with a trip to the beach, where [...]
McDonald’s puts nappers next to coffee ads
Creativity
McDonald's and Cossette have pulled off a clever marketing stunt in Canada by planting sleeping people underneath subway posters advertising a free coffee giveaway. It's a simple but effective juxtaposition, [...]