McDonald's puts nappers next to coffee ads

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McDonald's and Cossette have pulled off a clever marketing stunt in Canada by planting sleeping people underneath subway posters advertising a free coffee giveaway. It's a simple but effective juxtaposition, not to mention it takes excellent advantage of Canadian subways being safe enough to sleep in. Trying that in New York or D.C. would mean trouble, and in L.A. the transit cops might just shoot you outright.

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