How Treating Consumers Like Partners Will Rescue Advertising From Itself
Brand Marketing
Unsubscribe is our favorite toggle in our inbox. Skip, our favorite prompt when viewing online videos. Block, our go-to option for internet browsing. Why? Because advertising's relationship with the consumer [...]
Lenovo Not Afraid to Make Fun of Itself in Native Content
Performance Marketing
Most computer tech companies don't want to damage their products, yet Lenovo is asking consumers to imagine creative ways to destroy its laptops.
Toshiba Gets Sophomoric in Ads Aimed at College Crowd
Creativity
Toshiba targets the college-guy demo with sophomoric humor in a trio of Canadian spots from Capital C. All of the action takes place in dorm rooms, and the ads seek [...]
Two Summer Must Dos: Play and Play On!
Performance Marketing
It's August. Have you taken any time this summer to play in your brand? To even play at all? Remember the days when you didn't need a reminder to play? [...]
Apple Needs a Fresh Marketing Vision, and We Have Some Ideas
Brand Marketing
It hasn’t been that long since Apple’s ads were considered as innovative and trend-setting as its devices. Every plucky exchange between pitchmen Justin Long and John Hodgman was greeted with [...]
Wearable Mobile Devices Are the New Black
Performance Marketing
This year's hot trend in fashion is computers. Whether at SXSW or in the tech and media hubs on the coasts, people are excited about the watches, wristbands and "eyeframes" [...]