Yory Wurmser
Yblog identifies emerging trends in the fast-changing landscape of media and marketing and finds fun and often surprising connections—with real-time implications for direct marketers.
Yory Wurmser currently writes and consults on marketing and media trends for clients interested in innovating through new media and the data it produces. This is an extension of what he did for six years at the Direct Marketing Association, ultimately as the head of the Research Department. As director of marketing and media insights, he revamped DMA's publications to focus more on digital media and developed partnerships with leading research companies, including Econsultancy, Ipsos and Winterberry Group. He also developed internal strategic research and recommendations to help DMA adapt to the new marketing world. Prior to DMA, Wurmser ran a boutique management consulting and coaching firm and, in an earlier lifetime, earned a Ph.D. in political science from Columbia University. He lives near New York City with his wife and three daughters.
Reach him at Ywurmser@gmail.com.
Privacy in the Age of Big Data
Performance Marketing
Consumers reveal more than ever before consciously through social media and, just as importantly, unconsciously through their behaviors. This data gives marketers great power, which they can use to design [...]
Why Advertisers Need to Think Native
Performance Marketing
Native advertising is the latest buzzword. Even venerable publishers such as The New York Times, The Atlantic and Forbes, are trying it out. Is the trend bound to fade, or [...]
Wearable Mobile Devices Are the New Black
Performance Marketing
This year's hot trend in fashion is computers. Whether at SXSW or in the tech and media hubs on the coasts, people are excited about the watches, wristbands and "eyeframes" [...]
Credit Card Companies Are Our Role Models
Performance Marketing
Data makes the modern marketing world go round. More data, however, doesn't automatically translate into more insights. Even with the tetrabytes of data collected each day, a lot of it [...]
Facebook Embraces Direct Response
Performance Marketing
Facebook dominates the Web, but it's never really cracked the direct response puzzle. That looks like it will change in 2013 with an avalanche of new measurement and targeting tools. [...]