4 Biggest Website Speed Offenders – and How to Fix Them
Internet speeds have never been faster, and expectations for how quickly websites should load have never been higher. More than half of mobile site visitors (53%) will leave a webpage [...]
How Marketing Operations Chooses Wisely Between Bright, Shiny Objects
Performance Marketing
This month we make a right turn on the journey and finally discuss marketing operations and technology. This is the 15th blog in the Revenue Marketing journey series, and we [...]
Keep Calm and Social On: When a Mistake Doesn’t Mean the End
Performance Marketing
No one wants to make a mistake, much less a highly visual mistake on social media. But it happens, and it happened to Ad Age last week. Guess what? No [...]
Media Pitch: Advanced Insight Strives to Give Publishers a 360-Degree View of Their Audience Data
First party data is a powerful tool that publishers cannot ignore, says Advanced Insight CEO John Roney. His data-centric startup has developed a tool to help publishers better understand the [...]
Media Pitch: Quintype Strives to Reduce Technology Costs by Combining Content, Marketing & AdTech
The most successful media companies today are driven by data insights. They invest heavily in technology that can analyze and guide content, audience development, and advertising strategies. As a result, [...]
Eater’s Redesign Is a Test For Vox Media’s Chorus Platform
Performance Marketing
If you're heading to Eater and notice something a little different, it's because the nine-year-old website got a facelift on Monday.