5 Common Misconceptions about WordPress Elasticity

Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.

Scalability is an initial, often uncompromisable goal for growing businesses, which is why seasoned entrepreneurs spend plenty of time refining their business plans before launching new layouts or viral initiatives for their media outlets.

This includes everything from legal and accounting through marketing channels to the underlying technology stack.

Launching a new business on an enterprise-grade platform is an overstretch. You pay hefty license fees for negligible traffic, often combined with a heavy and complex software stack that requires multiple hires to manage effectively.

On the other end, building your online presence on a hosted platform like Wix or Squarespace is limiting.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in