Chivas Regal

Infographic: The Recipe for a Successful Booze Brand

With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends are the biggest influence, research company Crowdtap found that alcoholic-beverage consumers are also very brand-focused.

The Story Lab Taps Lisa Eisenpresser, Shannon Pruitt to Lead Agency

The Dentsu Aegis Network's branded content agency, The Story Lab, has two new leaders. Lisa Eisenpresser, co-founder and head of development, and Shannon Pruitt, evp of strategy and brand partnership, have taken the reins from Angela Courtin, co-founder and president. 

Chivas and Esquire Team Up with Jason Sudeikis for ‘Gentlemen’ Web Video Series

Chivas Regal is running its first-ever branded Web video series called "Brotherhood" through Dec.

This Agency Specializes in the Hispanic Marketplace

Specs Who President, CCO Luis Casamayor (l.)and chairman, CEO Jorge Plasencia What Hispanic marketing agency Where Miami headquarters