chief marketing officer

David&Goliath Hires New Chief Marketing Officer From 180LA

David&Goliath has hired Stephen Larkin as its new chief marketing officer. Larkin joins the agency from 180LA, where he worked for three years and also held the CMO position.

NHL Names Pandora’s Heidi Browning New Chief Marketing Officer

In an effort to continue extending its brand throughout the nation, the National Hockey League today named Heidi Browning as its new executive vp and chief marketing officer, effective Oct. 10. She takes over for current CMO and evp of marketing Brian Jennings. Browning joins the NHL from Pandora, where she was svp of strategic solutions.

Young CEOs Open Up About Their Failures

In four years, Hiscox U.S.A.'s budget for branded content has jumped from nothing to 15 percent of its overall marketing spend, according to head marketer Russ Findlay.

‘Dead Kid Ad’ Notwithstanding, Roster Shops Didn’t See Nationwide CMO’s Exit Coming

Matt Jauchius' demise at Nationwide surprised roster shops like McKinney and Ogilvy & Mather even though it came after a public pummeling of the brand's "dead kid" Super Bowl ad.

Kirshenbaum Bond Senecal Adds a Global Chief Marketing Officer

Kirshenbaum Bond Senecal + Partners reached outside the agency to fill its new top marketing role. Jennifer Hohman, former head of global accounts for IPG Mediabrands, has joined kbs+ as global chief marketing officer—a new position. Hohman will be based in New York and report to both global CEO Guy Hayward and New York CEO Ed Brojerdi.

Wells Fargo Features a Lesbian Couple in Its First Big Campaign From BBDO

With the launch of a new campaign from BBDO, Wells Fargo is leaning into the advertising—and societal—trend of embracing same-sex couples.

Samsung’s 6 Greatest Marketing Moments on Todd Pendleton’s Watch

Samsung, in four years under U.S. marketing leader Todd Pendleton, went from an also-ran to a household name. With "The Next Big Thing Is Here" campaign in 2011, which slyly […]

The Creative Guys Behind Those Bizarre Man-Mom Ads Will Now Tackle Pretzels and Chips

The guys behind "What your mom would serve you if your mom were a man" for Mars' Combos are taking on pretzels and chips.

Mindshare Wins Pitch for This Retailer’s Account

Nordstrom has found a new agency for its media account. Mindshare has landed the assignment after a review, Nordstrom has confirmed. The retailer spent nearly $40 million in media last year and more than $15 million in the first half of 2014, according to Kantar Media.

With New Commissioners, MLB and the NBA Rethink Their Marketing

Major League Baseball and the National Basketball Association have something in common beyond new commissioners: Each is close to hiring an ad agency to lead its marketing efforts.