David&Goliath Hires New Chief Marketing Officer From 180LA
Brand Marketing
David&Goliath has hired Stephen Larkin as its new chief marketing officer. Larkin joins the agency from 180LA, where he worked for three years and also held the CMO position.
Wells Fargo Features a Lesbian Couple in Its First Big Campaign From BBDO
Brand Marketing
With the launch of a new campaign from BBDO, Wells Fargo is leaning into the advertising—and societal—trend of embracing same-sex couples.
Samsung’s 6 Greatest Marketing Moments on Todd Pendleton’s Watch
Brand Marketing
Samsung, in four years under U.S. marketing leader Todd Pendleton, went from an also-ran to a household name. With "The Next Big Thing Is Here" campaign in 2011, which slyly [...]
The Creative Guys Behind Those Bizarre Man-Mom Ads Will Now Tackle Pretzels and Chips
Brand Marketing
The guys behind "What your mom would serve you if your mom were a man" for Mars' Combos are taking on pretzels and chips.
Mindshare Wins Pitch for This Retailer’s Account
Brand Marketing
Nordstrom has found a new agency for its media account. Mindshare has landed the assignment after a review, Nordstrom has confirmed. The retailer spent nearly $40 million in media last [...]
With New Commissioners, MLB and the NBA Rethink Their Marketing
Brand Marketing
Major League Baseball and the National Basketball Association have something in common beyond new commissioners: Each is close to hiring an ad agency to lead its marketing efforts.