chief creative officer

Chobani Builds on Its Recent Success by Hiring Its First Chief Creative Officer

Greek yogurt brand Chobani announced today that Leland Maschmeyer will be the brand's first chief creative officer, effective Aug. 1. He will report to the brand's chief marketing and brand officer Peter McGuinness. 

Wunderman New York’s New Creative Chief Brings Strong Tech and Data Expertise

Wunderman New York announced today that it has a new chief creative officer. Sami Thessman will take on the role, joining the agency from Havas Worldwide where he served as executive creative director.

JWT’s Matt Eastwood May Write Copy, But His Home Reveals a True Passion for Design

Matt Eastwood has spent all his advertising career as a copywriter—but his first love was design, which he studied at university in his native Australia.

How It Feels to Close Your Agency When It’s Just Not Working

When Matthew Bull, the former global chief creative officer of Lowe, started The Bull-White House in New York in late 2011, he was happy to reignite his entrepreneurial side.

How JWT Brazil and Dolby Captured the Iconic Sound of Coke Being Poured Over Ice

When it comes to creating the sensation of being inside a Coca-Cola while it's being poured over ice, sound is everything.That's why JWT Brazil partnered with Dolby for a new cinema ad featuring Coke, and the resulting spot will soon be featured in place of the sound system's usual pre-movie promo.

The Boys Club of Chief Creative Officers Finally Gets Some Female Faces

After years of withering criticism about the dearth of women leading creative departments, the industry finally seems to be listening.

After Almost a Year, FCB Garfinkel Has a New Creative Chief

It took nearly a year, but FCB Garfinkel has filled its top creative role in New York.Eric Cosper, a veteran creative director who has worked at such agencies as BBDO, Wieden + Kennedy and Publicis, becomes the office's chief creative officer under CEO Lee Garfinkel.

Big Spaceship Has Found Its First Chief Creative Officer

Big Spaceship has reached within MRY and found its first chief creative officer, Cedric Devitt. Devitt will join the nearly 90-person Brooklyn office of Big Spaceship on March 9. He will report to founder and CEO Michael Lebowitz, who noted that the shop has added Devitt's role following significant growth.

The Story Behind Avocados From Mexico’s Surprise Super Bowl Hit

If Nationwide was the somber buzzkill of this year's Super Bowl, Avocados From Mexico was the life of the party, earning more than a billion media impressions along the way.

Cramer-Krasselt Gets a New Kind of Creative Chief in New York

Larry Hampel's decision to step aside late last year and do his own thing gave Cramer-Krasselt vice chairman Marshall Ross an opportunity to pick a new kind of chief creative officer for the agency's New York office.