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Larry Hampel's decision to step aside late last year and do his own thing gave Cramer-Krasselt vice chairman Marshall Ross an opportunity to pick a new kind of chief creative officer for the agency's New York office.
Ross' choice to succeed Hampel, Craig Markus, has an entrepreneurial bent, having helped start the TAG unit within McCann Erickson and a more recently, a creative consultancy known as Rage, Grace & Partners. He's also comfortable in the realms of digital marketing and analytics, which marketers obviously crave.