Chegg

Here’s How Brands Can Connect With College Students Throughout the School Year

As students across the country head back to school after a few months of relaxation, global media agency UM partnered with Chegg to help brands better understand how they can connect with 18 to 24-year-olds as they make the transition away from beach vacations and back to papers and exams.

Adobe Upgrades Ad Capabilities for Real-Time Creative, Mobile and Video

Adobe Systems is practically in a digital arms race to create the best marketing software services around, going up against the likes of 

Do This to Make College Kids Remember Your Ad

If you want to get into college kids' limited coffers, you might want to make them LOL. Eighty percent of higher-education students remember ads that make them laugh, says research by textbook rentals brand Chegg.