20 Years Before It Was Cool to Cast Gay Couples, Ikea Made This Pioneering Ad
Creativity
The mini-wave of brands casting gay couples in TV ads this year continues to rise, with the likes of Honey Maid, Cheerios and DirecTV all diving in. More power to [...]
Ad of the Day: Cheerios Brings Back Its Famous Interracial Family for the Super Bowl
Brand Marketing
Sorry, knuckle draggers. If you couldn't handle the sight of a—gasp—interracial family in last year's famous Cheerios commercial, here's some bad news. You'll have to sit through a sequel during [...]
The Best-Perceived Brands of 2013
Brand Marketing
Buoyed by strong sales of its e-readers and expansion of its free-shipping service, Amazon topped the list of best-perceived brands of 2013, as measured by YouGov's BrandIndex. Rounding out the top [...]
Cheerios Takes Home Dubious Honor of Most Hated Ad During the Golden Globes
Creativity
Twitter is a tough crowd during any high-profile live TV programming, when snark levels always spike. Cheerios learned that the hard way during the Golden Globe Awards on Sunday when [...]
Sadvertising With Lauren Reeves [Video]
Brand Marketing
Hi, it's me Lauren. Do you guys love being sad? Me too! I'm really getting into this little thing I like to call "Sadvertising." There's nothing better than a sad [...]