AdFreak

Cheerios Tugs at the Heartstrings Again With a Dad Working the Third Shift

And his kid, who wants time with him

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Oh man, grumpy dad who's working weird hours in this new Cheerios ad from Saatchi & Saatchi. Don't get mad at your kid. Take a lesson from Peanut Butter Cheerios dad, and be cool. Hang out for a minute and laugh with Junior. It'll be nice before you head off for however many grueling hours of whatever it is you do.

Judging by your rugged appearance and attire, and that clocking in at midnight is even an option, it's presumably something blue-collar.