Big food advertisers, often vilified for contributing to America’s obesity epidemic, have made good on their promise to cut the fat, salt and sugar in 171 products that are marketed to kids.
A new study says McDonald's and Burger King aren't living up to industry pledges when it comes to marketing to kids. By downplaying food in favor of promoting premiums like toys and movies, McDonald's and Burger King ads are "potentially misleading," according to a study published today in Plos One, a scientific journal.
Public health organizations may have lost the battle to have the federal government impose stricter food marketing guidelines, but they aren't giving up on their overarching mission.
No doubt Nestlé thought that co-branding its Nestlé Crunch candy bars with the Girl Scouts was a good way to burnish the company's image. But health activists fighting childhood obesity interpreted Nestlé’s move as a slick way around the company's commitment not to market candy to children.