Study: McDonald's, Burger King Rely on Giveaways, Not Food, to Lure Kids

You want some fries with that toy?

A new study says McDonald's and Burger King aren't living up to industry pledges when it comes to marketing to kids. By downplaying food in favor of promoting premiums like toys and movies, McDonald's and Burger King ads are "potentially misleading," according to a study published today in Plos One, a scientific journal.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in