Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
Public health organizations may have lost the battle to have the federal government impose stricter food marketing guidelines, but they aren't giving up on their overarching mission. A new study from the Yale Rudd Center for Food Policy & Obesity concluded that cereal companies haven't gone far enough to improve the nutritional quality of cereals marketed to kids.
Between 2008 and 2011, total media spending to promote child-targeted cereal increased by 34 percent to $264 million, the Rudd analysis of Nielsen data found.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in