Yes, Cap'n Crunch is a kids' cereal. But it has another significant fan base—millennial males, who snack on the stuff at non-breakfast times, including late night, while playing video games, watching TV and doing other millennial-male stuff.
Cheerios, Saatchi & Saatchi and Community Films director Matt Smukler have teamed up for a number of memorable ads—most notably, the Cheerios spot with the interracial family that caused such a stir in 2013.
It's always so much fun to get a little toy inside your cereal box! Until that toy is a mangled vehicle reminding you of the dangers of drunk driving.
It was 1941, and Lester Borchardt had a crazy idea. His employer, General Mills, was looking for a product that would compete with Wheaties and Corn Flakes in the growing ready-to-eat cereal category. The competing brands were made from corn; General Mills placed its bet on oats.
Wheaties is wheat cereal. Hefeweizen is wheat beer. Now, General Mills has done the inevitable and created a Wheaties-branded Hefeweizen in partnership with Minneapolis craft brewery Fulton.
No sooner had Caitlyn Jenner shown her new self to the world via Vanity Fair yesterday than the question began popping up on social media: Should Wheaties put her back on its cereal box?
When General Mills relaunched its sugary French Toast Crunch cereal on Friday after an eight-year hiatus, Twitter exploded with gratitude.
Cereal sales continue to decline as health-conscious consumers start their days with healthier fare, according to a New York Times report, which cited a Euromonitor International stat that shows the category has dropped by nearly $4 billion since 2000.
The news out of Battle Creek, Mich., a couple weeks back raised eyebrows as far as Wall Street: Kellogg’s, denizen of the family breakfast table, suffered an earnings loss of 15 percent.