Cap’n Crunch Just Created a Fake Morning Show That Airs in the Middle of the Night
Brand Marketing
Yes, Cap'n Crunch is a kids' cereal. But it has another significant fan base—millennial males, who snack on the stuff at non-breakfast times, including late night, while playing video games, [...]
Wheaties Is Now Making Beer, for Those Who Want a Different Breakfast of Champions
Creativity
Wheaties is wheat cereal. Hefeweizen is wheat beer. Now, General Mills has done the inevitable and created a Wheaties-branded Hefeweizen in partnership with Minneapolis craft brewery Fulton.
Can Caitlyn Jenner Transition Into a Celebrity Brand Endorser?
Brand Marketing
No sooner had Caitlyn Jenner shown her new self to the world via Vanity Fair yesterday than the question began popping up on social media: Should Wheaties put her back [...]
5 Cereals Twitter Users Are Desperate to Bring Back
Performance Marketing
When General Mills relaunched its sugary French Toast Crunch cereal on Friday after an eight-year hiatus, Twitter exploded with gratitude.
Cereal Sales Keep Declining, So Some Brands Try Nostalgia
Brand Marketing
Cereal sales continue to decline as health-conscious consumers start their days with healthier fare, according to a New York Times report, which cited a Euromonitor International stat that shows the [...]
Why Don’t Americans Like Breakfast Cereal Anymore?
Brand Marketing
The news out of Battle Creek, Mich., a couple weeks back raised eyebrows as far as Wall Street: Kellogg’s, denizen of the family breakfast table, suffered an earnings loss of [...]