Cereal

Cap’n Crunch Just Created a Fake Morning Show That Airs in the Middle of the Night

Yes, Cap'n Crunch is a kids' cereal. But it has another significant fan base—millennial males, who snack on the stuff at non-breakfast times, including late night, while playing video games, watching TV and doing other millennial-male stuff. 

How America’s Top 2 Breakfast Cereal Makers Are Responding to Soggy Sales

Oh, for the good old days of breakfast cereal.

Cheerios’ Latest Gem Is This Ad With a Grandpa Who Can No Longer Live Alone

Cheerios, Saatchi & Saatchi and Community Films director Matt Smukler have teamed up for a number of memorable ads—most notably, the Cheerios spot with the interracial family that caused such a stir in 2013.

These Wrecked Toy Cars Found in Cereal Boxes Send a Sobering Drunk-Driving Message

It's always so much fun to get a little toy inside your cereal box! Until that toy is a mangled vehicle reminding you of the dangers of drunk driving.

Why 74-Year-Old Cheerios Is Still America’s No. 1 Cereal

It was 1941, and Lester Borchardt had a crazy idea. His employer, General Mills, was looking for a product that would compete with Wheaties and Corn Flakes in the growing ready-to-eat cereal category. The competing brands were made from corn; General Mills placed its bet on oats.

Wheaties Is Now Making Beer, for Those Who Want a Different Breakfast of Champions

Wheaties is wheat cereal. Hefeweizen is wheat beer. Now, General Mills has done the inevitable and created a Wheaties-branded Hefeweizen in partnership with Minneapolis craft brewery Fulton.

Can Caitlyn Jenner Transition Into a Celebrity Brand Endorser?

No sooner had Caitlyn Jenner shown her new self to the world via Vanity Fair yesterday than the question began popping up on social media: Should Wheaties put her back on its cereal box?

5 Cereals Twitter Users Are Desperate to Bring Back

When General Mills relaunched its sugary French Toast Crunch cereal on Friday after an eight-year hiatus, Twitter exploded with gratitude.

Cereal Sales Keep Declining, So Some Brands Try Nostalgia

Cereal sales continue to decline as health-conscious consumers start their days with healthier fare, according to a New York Times report, which cited a Euromonitor International stat that shows the category has dropped by nearly $4 billion since 2000.

Why Don’t Americans Like Breakfast Cereal Anymore?

The news out of Battle Creek, Mich., a couple weeks back raised eyebrows as far as Wall Street: Kellogg’s, denizen of the family breakfast table, suffered an earnings loss of 15 percent.