Got $394 million lying around? You should go look at Century 21's latest property listing—a lovely house in Washington, D.C., whose current residents are moving out in January.
If you believe nothing is good enough to give Dad on Father's Day, Century 21 has the perfect gift idea for you: Why not give the big guy a parcel of land in Nothing, Ariz.? After all, he's got plenty of sweaters, ties and cologne already. And when you ask Dad what he wants for his big day, the dude always makes with the awe-shucks routine and mumbles, "Nothing." So getting stuck with a piece of bone-dry, ghost-town real estate in a sweltering desert, 120 miles from Phoenix, would serve him right!
Instead of watching a Facebook ad that makes you long for a langorous night playing guitar by the firepit, why not just buy a house? That's the mental leap Century 21 asks you to make in its new set of cheeky 15-second Facebook ads.
When you're moving, you're so beset by cardboard boxes that your life might as well be made of them. And now, Century 21's new ad campaign actually is.
It's nothing fancy—just some particle boards and nails. But it ought to keep out those bloodthirsty zombies.
Sept. 11 is a difficult time for brands to take on Twitter. While some industry observers applaud brands that try to inject themselves into social chatter, more often than not, tweets can end up as fiascoes in an otherwise well-meaning flurry of posts.
Zillow has acquired Trulia for $3.5 billion in stock, which could trigger a string of similar consolidations within the online real estate industry.
IDEA: Days before the Breaking Bad finale last fall, a curious home for sale popped up on Craigslist. "3BR/2BA Albuquerque ranch is fit for a king," it read. "Great local schools with dedicated teachers who take an interest in students. … First-rate area camping and RV spots."
Behold the C21 Delivery Landing Pad, designed to accommodate package deliveries by airborne drones. According to the product's maker, real-estate giant Century 21, "no home of the 21st century will be complete without one." Even so, don't expect the pad to be included with your next split-level colonial.
Century 21 and its agency, Mullen, have been doing some offbeat stuff together lately—pretending to sell Walter White's house on Craigslist; urging Twitter's mascot to upgrade to a bigger birdhouse after the company's IPO.