Century 21 Just Listed a Very Nice Property Seeking New Residents: 1600 Pennsylvania Ave.
Creativity
Got $394 million lying around? You should go look at Century 21's latest property listing—a lovely house in Washington, D.C., whose current residents are moving out in January.
Brands Miss the Mark With 9/11 Tweets
Performance Marketing
Sept. 11 is a difficult time for brands to take on Twitter. While some industry observers applaud brands that try to inject themselves into social chatter, more often than not, [...]
Zillow Pays $3.5 Billion for Trulia
Performance Marketing
Zillow has acquired Trulia for $3.5 billion in stock, which could trigger a string of similar consolidations within the online real estate industry.
How Mullen Brought Century 21 Into the 21st Century With Fun, Fast Social Ads
Brand Marketing
IDEA: Days before the Breaking Bad finale last fall, a curious home for sale popped up on Craigslist. "3BR/2BA Albuquerque ranch is fit for a king," it read. "Great local [...]
What Every House Needs: A Century 21 Branded Landing Pad for Amazon Drones
Creativity
Behold the C21 Delivery Landing Pad, designed to accommodate package deliveries by airborne drones. According to the product's maker, real-estate giant Century 21, "no home of the 21st century will [...]
‘Tryptophan Slow Jam’ Video Is Easily the Strangest Thing Century 21 Has Ever Done
Creativity
Century 21 and its agency, Mullen, have been doing some offbeat stuff together lately—pretending to sell Walter White's house on Craigslist; urging Twitter's mascot to upgrade to a bigger birdhouse [...]