BuzzFeed knows that if ain't broke, don't fix it.
If there's ever a case for the viral success of native video content, it's the partnership between BuzzFeed and Purina.
Changes are coming for millennial-targeted publisher BuzzFeed. The company announced on Monday that it received $50 million in series E funding from venture capital firm Andreessen Horowitz and planned to restructure the company with the funds.
With hits like Purina's Dear Kitten (approaching 14.7 million views), Purina's A Cat's Guide To Taking Care of Your Human (5.8 million views and counting) and Clean & Clear's Awkwar
It's hard to believe that BuzzFeed wasn't even a player in the video space until late 2012, considering that the burgeoning digital publisher has already racked up a little shy of 1.1 billion views.