BuzzFeed Shares the Secret to Its Video Success

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It's hard to believe that BuzzFeed wasn't even a player in the video space until late 2012, considering that the burgeoning digital publisher has already racked up a little shy of 1.1 billion views. And 50 percent of its video views come via mobile, said Jonah Peretti, BuzzFeed CEO, at his company's NewFronts presentation in New York on Monday.

"Video has really been the biggest shift in our business," he said. "This is really coming out of nowhere."

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