TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from Twitter. The TVxTwitter Playbook features research from Twitter compiled using its own internal data as well as data from Nielsen and others.
ABC has filled the big gap in its fall schedule, setting its Shark Tank spinoff Beyond the Tank for Tuesdays at 10 p.m.
For the next several weeks, Linda Yaccarino will be one of the hardest working people in television. As chairman, advertising sales and client partnerships for NBCUniversal, she's overseeing upfront negotiations for a robust TV portfolio that includes two broadcast networks, 17 cable channels and more than 50 digital properties.
It's not a question that time shifting has become ubiquitous, but what's been less clear is its impact on C3 and C7—and how many people are really seeing commercials beyond C3, on which most ratings guarantees are based.
As we approach this year's upfront presentations, it's a good time to look back to 2014 to see which approaches were most successful, how advertisers responded to the market outlook at that time, and which media brands' events were "must-attend" for marketers and agency execs.
What a year in media. Prime-time's drama queen Shonda Rhimes—plus literally anything HBO did—kept us from cutting the cord. Netflix, Instagram and Minecraft continued to dominate our digital lives, while apps like Uber, Tinder and Kik achieved must-have status.
The scatter market may not be as strong as media conglomerates are reporting, but according to Magna Global, things should begin to pick up speed over the next several months.
Barry Diller's oft-sued startup Aereo isn't just refusing to back down, it's expanding. The broadcast streaming service will hit some 22 new cities in 2013, including Austin and Houston, Texas, Boston, Atlanta, Chicago, Miami, Washington, D.C., Baltimore, Detroit, Philadelphia, Cleveland, Providence, R.I., and Birmingham, Ala.
Broadcast television enjoyed an impressive third quarter, as overall network spend soared 35 percent versus the year-ago period. According to data just released by Nielsen, the broadcasters booked north of $5.33 billion in Q3 ad sales, a significant improvement over the $3.95 billion raked in during the period spanning July 1 and Sept. 30, 2011.