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It's not a question that time shifting has become ubiquitous, but what's been less clear is its impact on C3 and C7—and how many people are really seeing commercials beyond C3, on which most ratings guarantees are based.
For the first time and exclusively to Adweek, Nielsen is offering a look inside commercial ratings and how they perform live, over three days and from days four through seven for different demos and across cable and broadcast.
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