Break

The Original Paranormal Activity House Scares the Daylights Out of People in Prank for Sequel

To get people excited about Paranormal Activity: The Ghost Dimension, the horror-movie franchise staged the ultimate haunted-house prank—an open house in the actual home where the first Paranormal Activity was filmed.

Brands Try to #BreakTheInternet by Jumping on Kim Kardashian’s Nude Cover Photo

Kim Kardashian's derrière was too much to resist today, as everyone including brands tried to break the Internet by commenting on her famously curvaceous backside. The star posed nude and slicked in oil for Paper magazine's winter cover.

Unsuspecting Waitress Has Best Shift Ever

Most pranks involve deceiving someone and making them feel like they are having the worst day of their lives. Break is trying to change that model with its Prank it Fwd series, which involve all positive pranks.

The Amount of Questionable Online Traffic Will Blow Your Mind

A few weeks ago, Lindsay Buescher, senior manager, analytics at Carat, read an article on Adweek.com about a company called FreeStreams.com that was pumping up its traffic by enticing Web users into accidentally visiting via hidden links on sites that h