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A few weeks ago, Lindsay Buescher, senior manager, analytics at Carat, read an article on Adweek.com about a company called FreeStreams.com that was pumping up its traffic by enticing Web users into accidentally visiting via hidden links on sites that house pirated content. As it happened, one of her agency’s clients, Red Bull, was a FreeStreams advertiser. Buescher was determined to find out what was going on. Her team discovered Red Bull video ads were running on FreeStreams through two different networks, including ValueClick, a publicly traded company.
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