Tyson-owned brand Jimmy Dean is moving beyond breakfast with a campaign introducing a new line of products designed for lunch and dinner.
With recent brand extensions, Condé Nast's Self magazine has focused on helping readers burn calories. Now, it's going to guide them in what they can actually eat.
Diehard fans of Time Inc.'s Southern Living can live in a Southern Living-branded house filled with Southern Living-branded décor, thanks to the brand's formidable stable of brand extensions.
Condé Nast titles already boast a bevy of brand extensions—from Teen Vogue bedding to New Yorker beach towels to a Vogue
Southern Living, already a behemoth in the brand extension department (you can buy Southern Living furniture, bedroom linens, tableware, and even house plans), is giving "living" the brand experience a whole new meaning with a Southern Living Hotel Collection.
Time Inc.'s Cooking Light, which has long shown readers how to make nutritious meals, is now providing the dinners themselves. This month, Cooking Light is rolling out a new line of prepared foods at BJ’s Wholesale Clubs.