brand extensions

Jimmy Dean Moves Beyond Breakfast in New Ads

Tyson-owned brand Jimmy Dean is moving beyond breakfast with a campaign introducing a new line of products designed for lunch and dinner.

Self Launches Frozen Foods Line

With recent brand extensions, Condé Nast's Self magazine has focused on helping readers burn calories. Now, it's going to guide them in what they can actually eat.

Southern Living Puts its Name on Branded Communities

Diehard fans of Time Inc.'s Southern Living can live in a Southern Living-branded house filled with Southern Living-branded décor, thanks to the brand's formidable stable of brand extensions.

Condé Nast Teams With Fiat on GQ-Branded Car

Condé Nast titles already boast a bevy of brand extensions—from Teen Vogue bedding to New Yorker beach towels to a Vogue

Southern Living Launches Hotel Collection

Southern Living, already a behemoth in the brand extension department (you can buy Southern Living furniture, bedroom linens, tableware, and even house plans), is giving "living" the brand experience a whole new meaning with a Southern Living Hotel Collection.

Cooking Light Rolls Out Food Line

Time Inc.'s Cooking Light, which has long shown readers how to make nutritious meals, is now providing the dinners themselves. This month, Cooking Light is rolling out a new line of prepared foods at BJ’s Wholesale Clubs.

The Best (and Worst) Brand Extensions

It’s a plane! It’s a purifier! It’s both!

Vote for the Best and Worst Brand Extensions

Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a new product that a brand famous in one category rolls out in another category.