Jimmy Dean Moves Beyond Breakfast in New Ads
Brand Marketing
Tyson-owned brand Jimmy Dean is moving beyond breakfast with a campaign introducing a new line of products designed for lunch and dinner.
Cooking Light Rolls Out Food Line
Performance Marketing
Time Inc.'s Cooking Light, which has long shown readers how to make nutritious meals, is now providing the dinners themselves. This month, Cooking Light is rolling out a new line [...]
Vote for the Best and Worst Brand Extensions
Brand Marketing
Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a [...]