Bob Dorfman

Is Tom Brady’s Brand Too Big to Fail After Deflategate?

As retired baseball player Mark McGwire and cyclist Lance Armstong have learned, being branded a cheater can ruin a sports star's marketability. 

7 Big Challenges That Threaten Mobile Advertising’s Meteoric Growth

Yesterday, we provided an in-depth look at how mobile could become the premiere advertising channel. But there's obviously plenty of work to be done. So we asked industry players: What is mobile's big challenge going forward?

Can Mobile Rule the Ad World?

For years, mobile was seen as a slick sideshow—the possibilities of engaging people on a platform that commands, even consumes their attention has always held great promise but also appeared doomed to disappoint.

After Ray Rice, the NFL Needs to Go Big to Restore Brand With Women

If the National Football League addresses the Ray Rice scandal as merely a public relations problem, most

LeBron’s Brand Shifts to ‘the Good Guy’ and Cash Windfall Awaits

In the first hour today after LeBron James revealed he was going back to play for the Cleveland Cavaliers, the development was mentioned on Twitter 1.44 million times, per Kontera.

Big Papi’s World Series Run Means a Cool Million in Ad Bucks

Want to know who was the big winner in terms of ad dollars from the memorable, six-game World Series, which wrapped last night with the Boston Red Sox defeating the St. Louis Cardinals? The MVP, of course.

Jason Collins Could Be Nike’s New Star

Athletes, celebrities, media & more show support for @jasoncollins34 announcement via Twitter: nba.com/wizards/twitte…