Bloomberg

Bloomberg Media Taps a New Global CCO, Continuing Its Trend of Hiring From Agencies

Bloomberg Media is in a growth mode, expanding its creative, marketing and custom content offerings. And it's latest big move is the hire of Teddy Lynn, Ogilvy & Mather's North American CCO of content and social.

Facetime: Magazine Parties, and Marketers Step Out

This week, the Association of National Advertisers held its Masters of Marketing conference in Orlando, Fla. In New York, Bloomberg Pursuits, Esquire and People en Español celebrated their October issues. […]

Bloomberg Announces New Multiplatform Brand for Tech News

Bloomberg wants to get technology news to you anytime and from anywhere.  "Over the past year, we have assembled a top-notch team of technology journalists led by Brad Stone," said Bloomberg editor in chief John Micklethwait, announcing the news.

Here’s What Top Industry Execs Think About the Future of Video

 

Bloomberg Media Names New Global Chief Revenue Officer

Publishing vet Keith Grossman has had a busy few years. Just over two years ago, the Condé Nast alum left a more than decade-long career at Wired to join Bloomberg as publisher of Bloomberg Digital and Digital Products.

Q&A: Bloomberg’s Digital Chief Has His Sights Set on Cord Cutters

Specs Current gig Global head of digital, Bloomberg Media Previous gig Svp, digital, Time, Inc. Twitter @msh200 Age 44

Bloomberg Will Simulcast Its NewFronts Presentation Across the Globe

In two months, advertisers will flood New York for the annual two-week marketplace known as the Digital Content NewFronts.

Why Google and Facebook Are Uniquely Positioned to Control How Marketing Evolves


The Today Show’s Willie Geist Shares His Not-So-Guilty Viewing Pleasures

Specs Age 40 Claim to fame Co-host of the third hour of NBC's Today and co-host of MSNBC's Morning Joe Base New York

With So Many Americans Dropping Cable, Will Cord Cutting Doom TV as We Know It?

Cord cutting is happening; that much is not up for debate. Some 300,000 Americans dropped cable service last quarter, and analysts are calling it good news for providers because the number was just half the amount lost in the second quarter, according to Bloomberg estimates.