What About Bing? A Guide to Understanding Microsoft Ads
Performance Marketing
Diversification is vital when it comes to long-term marketing success. Businesses that rely solely on one marketing channel are extremely vulnerable to competitors, shifts in customer preferences, and shifts in [...]
5 Reasons to Add Bing Ads to Your Search Campaign
Performance Marketing
Put simply, you shouldn't ignore Bing Ads just because it's dwarfed by Google AdWords. Microsoft has invested heavily in Bing's success and those efforts are paying off. Bing Ads offers [...]
Back to Basics: 5 Simple Tactics to Improve Local SEO You Can Do Right Now
Performance Marketing
The Internet offers unprecedented reach to connect with far-away customers, but shoppers often prefer to buy goods and services from local merchants. Think of it this way: If you owned [...]
Microsoft’s Chatbot ‘Tay’ Just Went on a Racist, Misogynistic, Anti-Semitic Tirade
Performance Marketing
Microsoft, with help from its search engine Bing, created an artificial intelligence messaging bot called "Tay," which it rolled out this week on
More E-Commerce Brands Are Turning to Television Ads. Is It Money Well Spent?
Brand Marketing
Amazon, Apartments.com and online lender SoFi all announced their first Super Bowl ad buys last week, joining returning advertisers Esurance and website makers Wix and Squarespace.
Microsoft Now Leans on AOL for Display, Mobile and Video Ad Sales
Performance Marketing
Microsoft will reportedly lay off 1,200 people as it hands over display, mobile and video ad sales to AOL and AppNexus. Redmond, Wash.-based Microsoft and AOL revealed a multifaceted deal [...]