Betty Crocker

Can Betty Crocker’s Upgraded App Attract a New Generation of Home Cooks?

Betty Crocker wants to capture the loyalty of a new generation of home cooks, who have grown up using technology in every aspect of their lives, with a free app for iOS.

General Mills Ramps Up Social for 37 Brands

General Mills and Spredfast are announcing today that the consumer packaged goods giant has implemented the tech vendor's newly upgraded system to manage content publishing and consumer engagement across Facebook, Twitter, YouTube, Google+ and LinkedI

Five Famous Female Frontwomen

Best Female Brand Mascots

They’ve been with us for over a century now, greeting shoppers in store aisles, striking a pose on packaging, and popping up in TV spots and on the Web. If you’re a marketer, there’s more than a passing chance you’ve worked with one—and if you’re a shopper, there’s probably at least one of them already in your home.

Betty Crocker Gets Vampy With a ‘True Blood’ Cocktail

Betty Crocker, that old-school American hospitality queen, mixes a mean True Blood-inspired cocktail. If you think about it, it makes perfect sense. No, it doesn't. But that's not stopping the venerable kitchen brand from latching onto the hot HBO vampire series just in time for the show's season finale this Sunday.